Search Engine Optimization
Keywords Research, SEO and Full Online Marketing Map for Websites
Our aim is to optimize a website to appear as high as possible in search results for keywords related to the business, with the aim to maximize the number of visitors to your site, and to gain customers or investors for your sites.
Our service begins by helping select the most feasible keywords to target, choosing terms that produce enough traffic but are not so competitive that the site will be lost amongst the competition. We will then build these keywords into the important areas of the site code and page text.
As part of the set up for the site features important to optimizing a website for search engine rankings will be utilized, such as a sitemap, keyword text links in the body text and so on. In addition, we also include initial link building, which involves submitting each site to a number of web directories, a vital step in achieving initial rankings. This is meant as an initial way of promoting the site to the search engines and is intended as a one-off exercise at the start of the project only.
To summarize, our initial search engine optimization process begins with:
- On-page optimization of up to 10 chosen keywords
- Title tags, ALT tags, Meta Description and Keywords Tags
- Copy-editing of text on pages with internal links to relevant pages
- Insertion of keywords into page as text links at foot of pages
- Submission to 100 directories (estimated 80% approval rate) per site
- Set-up of Google Analytics
- Full marketing map identifying ongoing SEO activity over initial 3 month period